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Would you pay a dollar for something that was just sitting out for you to take for free? A new product, called Honest Tea, decided to find out.
On July 19, the company conducted an Honest Cities social experiment—it placed unmanned beverage kiosks in 12 American cities. There was a box for people to slip a dollar in, but there were no consequences if they did not pay.
Turns out, Americans (or at least Americans who like Honest Tea) were pretty honest. Chicago was the most honest city, with 99 out of a hundred people paying their dollar. New York was the least honest, with 86 people out of every hundred coughing up the buck.
Watch Honest Tea's hidden camera video below:
The full results:
San Francisco: 93%
Washington, DC: 91%
Los Angeles: 88%
New York: 86%
Honest Tea is donating all of the money collected, nearly $5,000, to Share Our Strength, City Year and Rails-to-Trails Conservancy. The company is matching the total, bringing the total donated to $10,000.