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Imagine buying a light bulb when you move into a new house and NEVER changing it while you live there. That is what lightbulb maker Phillips claims you will be able to do with their new lightbulb. They say it will last 20 years. How much will you pay for such a lightbulb? Retail price is $60. Phillips may be able to get the price down to $50 for consumers and they are planning to offer the bulb to utility companies to provide to their customers for as low as $20.