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Kellie Michaels Day To Day

"Cheesepocalypse" has arrived. Prepare!

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Have you heard about the "Cheesepocalypse'?  Just when we need it most, there is a shortage of Velveeta.  

And, this isn't a shortage manufactured to create a Velveeta frenzy.  Kraft Foods says "Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks."  A Kraft spokesperson actually called this "peak Velveeta season" because of the football playoffs and the looming Superbowl. 

I was somewhat surprised to learn that Americans spend about $500 million a year on Velveeta.
 
I was not surprised, however, to learn that some Americans are more than willing to use this Velveeta crisis to line their pockets.  Yes, there are those among us who are selling their extra Velveeta stash on Ebay.  I found one guy who is actually getting bids on his block of Velveeta at http://bit.ly/1eQg7pH
 
Hmmm.....if this thing grows legs it might be worth having some extra Velveeta stashed in the back store room. 

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