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Wichita's signature event has lost money for the fourth straight year and organizers say reserves that helped cover the deficits are nearly depleted.
The Associated Press reports the River Festival is expected to lose about $85,000 this year as button sales and corporate sponsorships have failed to keep pace with expenditures.
Wichita Festivals Inc. puts the blame on the economy, though there is also some concern that people are attending the events without purchasing a $5 button they are asked to have.
President and CEO Janet Wright said festival officials have some tough decisions ahead about what kinds of things they can afford next year. She said people need to understand that if they want the Riverfest to stay around, they have to understand it cannot be for free.