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With Salvation Army volunteers standing next to red kettles and ringing bells, the Army in Wichita announced a Christmas campaign goal of $1.8 million.
The organization fell slightly short of last year's goal of $1.7 million.
The kickoff announcment was made outside the Warren Theater in Old Town Square.
"We are truly fortunate to have wonderful support each and every year from the Wichita area business community for our Christmas campaign," said Major Douglas Rowland, City Commander of the Salvation Army in Wichita. "These companies dedicate significant resources to helping fight hunger and need within our community, helping to provide a brighter future for people in crisis who need a hand up."
Major Rowland said the Army's 2012 Community Partners for the Christmas season are Dillons, Walmart, Sam's Club, Simon Malls (Towne East and Towne West Squares), Cargill and Koch Industries.
The Christmas Campaign Chairman is Dave White, Partner and President of Howard and Helmer Architecture. White and his wife Cindy announced the 2012 goal of $1.8 million.
This year,the Salvation Army has started a Red Kettle Season Pass, which can be purchased online at www.missionofhope.salvationarmy.us.