South Dakota just unveiled a brand new anti-meth campaign. It is…….. “Meth. We’re on it.”

Now, we all know what they MEAN is that they’re on top of the problem and taking care of it.  But plenty of people on Twitter are interpreting the slogan more literally, like it’s saying that everyone in South Dakota is on meth. And once you see the commercial, it easy to see their point.

Kristi Noem, the governor of South Dakota, says she doesn’t mind that people are making fun of the accidental double meaning on social media and that she considers all of the backlash a success.