McDonald’s is opening the first location of its new spinoff brand CosMc’s this week in Illinois. The fast-food chain plans to open 10 CosMc’s locations by the end of 2024.
Execs will then spend a year analyzing data to decide whether it will expand the small-format chain.
The menu includes standards like Egg McMuffins and McFlurries, plus new items such as Churro Frappes and pretzel bites. McDonald’s says CosMc’s is a fast, convenient way to grab a pick-me-up snack or coffee. How do you think CosMc’s will go over with consumers?
